Little Sesame
Brand Campaign, Art Direction, Design, and Motion for Little Sesame’s Summer of Hummus, a coast-to-coast road trip featuring a Volkswagon ID. Buzz, a custom map, pop up hummus happy hours, merch, & more.
SERVICES:
Brand Campaign
Art Direction
Merchandise
Print Design
Digital Design
Signage
Motion
2025
Coast-to-Coast Road Trip
Summer of Hummus draws inspiration from concert festivals and nostalgic road trips. A Volkswagon van makes stops across the country for pop-up dinners, tastings, and hummus happy hours. Wristbands and merch are designed for guests to wear to events. The route is documented on social with a custom map and digital posters for each city so customers can follow in real time.
CONCEPT & BRAND CAMPAIGN
A bright summer palette, custom bumper stickers, and kinetic type, create a flexible design system that reflects Little Sesame’s sunny & warm brand ethos.
VISUAL IDENTITY
Retro, graphic type is paired with modern, organic letterforms that mimic the swirly movement of hummus to create a balance of structure & playfulness.
TYPE
CREDITS
Creative Direction:
Art Direction & Design:
Motion:
Alex Matthews & Sandy Yang
Colleen Kolli
Cole Jennerson
LITTLE SESAME TEAM
Nick Wiseman
Ilana Wayne
Courtesy of Little Sesame
Co-Founder & CEO:
Senior Brand Manager:
Videography: