Brand Identity, Art Direction, Packaging Design, and Motion for LUROQ, a new collection of artful basics, built for transition. Founded by Creative Director, Sanya Yadav, crafted in Delhi, and launched at London Fashion Week.
LUROQ
SERVICES:
Brand Strategy
Brand Identity
Art Direction
App & Web Design
Print & Packaging
Signage
Motion
2025
London, UK
Drawing from sculptural forms, geometric shapes, and graphic type, the identity reflects the collection's bold tailoring and effortless sophistication.
CONCEPT
The identity is rooted in contrast: night vs. day, feminine vs. masculine silhouettes, organic vs. geometric forms. The eye reflects the collection’s seamless day-to-night transition and symbolizes the wearer’s distinct point of view.
BRAND IDENTITY
The type underscores this contrast by pairing Eklektyk by Le Laïc with Sharp Type’s Ogg. Bold letter forms are juxtaposed with refined calligraphic strokes, creating a dialogue that is dynamic and unexpected.
TYPE
CREDITS
Sanya Yadav
Colleen Kolli
Cole Jennerson
Mattias Pettersson
David Vail
Yana McKillop
Georgina Oller
Lydia Ward-Smith
Grace Hatcher
Esmée Edit Creative Agency
Bella Sid, Skylar Banks,Ted Mitchell, & Charlie Phillips
Creative Director,Founder:
Art Direction & Design:
Motion:
Videography:
Photography:
Stylist:
Stylist's Assistant:
Hair:
Hair & Makeup:
Creative & Social Designer:
Models: